Recently, I wrote about how the Labour Party needs a new narrative to start winning again. Labour needs to tell a story, which connects with the electorate, about how things would be different under a Labour government. This story needs to resonate with people outside the echo chambers of left-wing social media and reach out to people across the country.

This needs to be a story about how things will be better after the Covid-19 crisis. As I write we are still in lockdown, the virus is a major threat, people have lost of their jobs, the economy is likely to experience a huge contraction and there is no clear sign of when we’re likely to get back to anywhere near normal. Right now, people need hope to get them through this difficult time.

What would give us hope is a narrative about how the world will be better post lockdown. We don’t need a story about how we’ll get back to normal. Normal wasn’t very good for a lot of people. It wasn’t good for the people with low paid insecure work. It wasn’t good for the people on Universal Credit who are struggling unable to feed their families. It wasn’t good for the people living in poor-quality housing. It wasn’t good for the people who don’t have anywhere to live at all.

The planet cannot afford for us to go back to normal

Normal wasn’t good for the environment. We have less than 12 years to make some really serious changes to the way we live if we’re going to avert the worse of the environmental catastrophe. Before March this year, it didn’t look like it was possible for human society to change so dramatically. Then we found that, given the will to act, huge social changes can be delivered quickly. The planet cannot afford for us to go back to normal after the Covid-19 crisis. We need a new normal, for the sake of both the environment and the people who inhabit it.

There are encouraging signs that some people within the Labour Party are thinking about the need to rebuild differently after the Covid-19 crisis. In a recent Guardian article former Labour leader and current Shadow Secretary of State for Energy and Climate Change Ed Miliband said that “the current moment is a contemporary equivalent of what happened after 1945.”

He added that: “It’s never too early to start thinking about the future, to think about what kind of world we want to build as we emerge from this crisis. I think we owe it to have a sort of reassessment of what really matters in our society, and how we build something better for the future.”

Miliband gave a few more specifics saying: “I think we should be aiming for the most ambitious climate recovery plan in the world,” and that: “That should be nothing less than the government’s ambition. The old argument that you can have economic success or environmental care is just completely wrong.”

Engaging young voters

The need for this to be a green recovery is especially pressing for a key group of voters, a group that has remained loyal to Labour through Miliband’s and Jeremy Corbyn’s leadership and the ups and downs of Brexit: the young. Of course in British politics, the young is everyone under 45. I don’t feel young, but apparently I am, which is nice.

The divide between young and old is one of the starkest dividing lines in politics. The young generally voted Remain and are more engaged with Black Lives Matter and trans rights. On the whole, the young favour more left-wing economic policies and, crucially, care more about the environment than the old. The environment is a key issue for us young voters and leading with this is a good way for Labour to keep the young onside.

The young are also much more likely to be hit hardest by the recession that is currently unfolding (just as we were more likely to be hit hardest by the last one). A recent study from the Resolution Foundation found that more than 600,000 more young people could become unemployed this year because of coronavirus.

Own the future

A narrative about how the country could be a better, fairer, greener place after Covid-19 is what young people need now to give them hope that something good can come from the suffering that the coronavirus has unleashed. While Tories are struggling with the present - enforcing the lockdown, keeping the economy on life support, dealing with whatever stupid thing Dominic Cummings has done this week - Labour need to own the future. They need to tell a story about what happens next.

This story will energise young voters who are already fired up about Labour. It will also reassure them that Kier Starmer’s Labour party values their support as much as Corbyn’s Labour did. It will also offer them encouragement that issues that they are concerned about, from social justice to the environment, are the ones a Labour government will champion.

A story about what a better post-Covid-19 world is what the country needs right now. It’s a story that can transcend the group of people who already support Labour, break out of the left-wing social media echo chambers and bring the country together behind the vision of a Labour government.