Has cool really abandoned Left Britannia?
Last year, as Labour basked in the glorious afterglow of a substantial electoral victory, you could almost hear the echoes of 1997. You know, the year when Tony Blair didn’t just win; he practically pirouetted into power, champagne in hand while a Britpop soundtrack thundered in the background.
Back then, the air was thick with the scent of youthful national renewal. Oasis were blasting through the charts and Damien Hirst was busy unsettling the art world with his formaldehyde-filled shenanigans. Out with the old, stuffy, formal, posh, Tory Britain and in with the new, young, cool, working-class Cool Britannia.
Shout out at the Brit awards
Tony Blair even got a shout-out from Noel Gallagher at the Brits, immortalised forever in our collective memory: “There are seven people in this room who are giving a little bit of hope to young people in this country,” Noel proclaimed, before praising his band, Alan McGee and Blair. The strange thing is that this didn’t seem cringe at the time.
Fast forward to today, and what do we have? A political landscape where the only thing remotely “cool” about Keir Starmer is his ability to blend into the wallpaper of a windowless conference room. There’s no sense of a youthful culture sweeping through the land with Labour as its political vanguard.
“Cool has abandoned Left Britannia”
Finn McRedmond lamented in the New Statesman: “Cool has abandoned Left Britannia.” Starmer, with his serious analytical approach and affinity for policy wonkery, is about as rock ‘n’ roll as a PowerPoint presentation on an annual report.
McRedmond describes in his article the lack of powerful cultural voices backing Labour, the way Oasis did in the 90s. The world has changed. Today’s artists are more likely to be found navigating the high rents of London – more akin to a game of Monopoly gone wrong than the bohemian utopia of yesteryear. Trying to be an artist today isn’t like the 90s, where Oasis snagged their record deal after a brief pub opening slot witnessed by McGee. Today aspiring musicians must prove they’ve built a social media following before a label will even glance their way.
Radical art is alive and well
Yet, despite the uphill battle, the artistic spirit is alive and kicking. There are plenty of left-leaning bands like Idles, Sleaford Mods (pictured above), Problem Patterns, and She Drew the Gun making waves, even if they’re not exactly headlining Glastonbury. Fontaines DC and The Last Dinner Party are huge and might not be spouting political anthems, but they’ve made their voices heard on pressing issues like Gaza.
On the big screen there are films like last year’s Kneecap, an angry, raw and politically charged drama about an Irish language hip hop act from Belfast. On the small screen in 2024 we had We Are Lady Parts, which tackles the intersection of homophobia and Islamophobia. I’m sure that there is also radical art being made in the hip hop and folk scenes as well, although I don’t know these genres well.
These people aren’t boosting Starmer. This is a big change for the generally left leaning youth culture set. Jeremy Corbyn had the backing of Stormzy and appeared on stage at Glastonbury. Even Neil Kinnock, hardly the coolest person to walk the corridors of Westminster, had Billy Bragg and the Red Wedge collective.
A “Who’s Who” of the least cool people on the planet
McRedmond, in his article mentioned above, consults the New Statesman’s 2024 left power list and finds it lacking Starmer boosters, which reads like a “Who’s Who” of the least cool people on the planet: JK Rowling, Gary Lineker, and a few others who might as well be auditioning for the role of middle-aged dad in a sitcom.
He writes: “Who are the cultural figures who made the cut? Among those who wield genuine influence on the left, there is JK Rowling – powerful, but hardly an ally of Starmer. Then there’s Gary Lineker, a bleeding-heart liberal who appeals to the centrist dad but is, ultimately, a podcasting baron.” His article mentions: Adele, Ed Sheeran and Harry Styles. No mention of Idles, Fontaines DC or The Last Dinner Party, or anyone less popular than acts that can fill Hammersmith Apollo.
He goes on to say: “The 2020s will be remembered as an era of the apolitical pop star.” This overlooks a lot of the great art, political and otherwise, that is made now. Possibly it’s all too pro-Palestine, pro-Trans rights and anti-Starmer for Labour to embrace or for the New Statesman to cover, so they ignore it.
The key grumpy boomer vote
The problem lies in Starmer’s own choices. He’s appealing to the people who find “woke” a dirty word, cozying up to Daily Mail-reading culture warriors who’d rather complain about Just Stop Oil than actually listen to some music released after 1992. Starmer’s attempt to win over swing voters seems to have come at the expense of the young people who set the cultural zeitgeist.
It’s not that cool has abandoned Left Britannia; it’s that Left Britannia has abandoned cool. This was done to woo the key grumpy boomer vote.
National renewal needs cultural backing, and young people
Or more accurately, the parliamentary and commentary centre-left has abandoned the cultural left because they once told them on Twitter that they should “check their privilege”. The parliamentary and commentary centre-left responded to receiving a minor complaint by accusing all their critics of being the modern Stasi, endorsing more funding cuts for cultural programmes as “fiscally prudent” and cosying up to landlords who are making it harder to be an artist in London.
Starmer is offering a change of management rather than a genuine cultural renaissance. National renewal doesn’t just require competent management; it requires an embrace of culture, a celebration of the arts, and a willingness to engage with the very heart of what makes Britain cool, the culture and politics of its young people.
National renewal requires embracing young people, as Blair did, and not running away from them, as Starmer is doing.